The work for Vidaza included many direct to patient print materials that helped explain the benefits and usage instructions through information and visual design.
Interactive display panels were used during medical conferences to educate the doctors on what they would be giving their patients, I helped concept, design, and animate.
Photoshop, Illustrator, In Design, After Effects
Visual Design, Information Design, Animation
With the FDA approval of Zyprexa as a treatment for Schizophrenia, the brand desired to humanize their look in order to better reflect their new company positioning.
Using new portrait photography selected to mirror the demographic profile of Zyprexa patients along with design elements suggesting personal communications—such as messaging displayed in a handwritten type font—the team achieved, a clean design that is both respectful of the client’s branding but also one that evolves from a formerly cold, clinical look into one with personality, warmth, and a feeling of hope.
Photoshop, Illustrator, In Design, After Effects
Visual Design, Information Design
